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Realtime collaboration and flexibility make G-Suite an indispensable set of apps for millions of organizations. But some large-scale enterprises resist the innovation available in G-Suite due to familiarity with legacy solutions, even if those systems are lightyears behind.
We did a deep dive with G-Suite customers as well as prospective users to create an extensive G-Suite customer storytelling guidebook. Then we put that strategy to the test by creating films that don’t just showcase features, but powerfully demonstrate the real-world impact G-Suite can make in organizations of all sizes.
After months of research and collaboration, our 80-page Customer Films Guidebook built out Google Cloud’s storytelling strategy across platforms.
