I have spent a lifetime of being underestimated, pushed aside and excluded.
But I am going to prove to you and show you what I can do.
Sara Reinertsen
CLIENT
NIKE
AGENCY
CM
My Crazy Dream journals the rare path taken by Ironman triathlete Sarah Reinertsen, a woman possessed by a deep drive to push her body and her will to its absolute limits. We joined Sara on the Big Island of Hawaii a few days before the Ironman to capture her years-long journey and a tiny sliver of her optimism and determination.
Sara’s story was one of three films Nike used to launch its Instagram Reels feed where it continues to curate inspiring athelete stories.