“Think of it as real-people casting on storytelling steroides, because the process is shaped and curated by filmmakers.”
With the volume of editorial and social posts across Nike channels, the brand needed a crop of fresh stories from which to pull. But this was not a just a cast-a-wide-net repository approach. The team was targeting a specific kind of young athlete.
Activating our Story Department team, we combed through hundreds of suitable candidates and curated down the few dozen that fit the bill. Then we built a categorized and tagged searchable story hub for the internal Nike team as well as their partners to quickly find the kind of stories they were looking for.
